Advanced
Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.
Title details for The Age of Persuasion by Terry O'Reilly - Available

The Age of Persuasion

How Marketing Ate Our Culture

by Terry O'Reilly
Mike Tennant
ebook
1 of 1 copy available
Borrow Read a sample Read a sample
1 of 1 copy available
The ad men behind CBC Radio’s The Age of Persuasion combine lively social history and years of industry experience to show how the art of persuasion shapes our culture.
Witty, erudite and irrepressibly irreverent, The Age of Persuasion provides a hugely entertaining — and eye-opening — insider’s look at the ever-expanding world of marketing.
The Age of Persuasion is for those who say “advertising doesn’t work on me” as well as those who want to understand how this industry has become inseparable from modern culture. Using their popular CBC Radio series as a starting point, Terry O’Reilly and Mike Tennant tell the fascinating story of how modern marketing came of age — from the early players to the Mad Men of the 1960s and beyond. With insider anecdotes and examples drawn from pop culture, they also probe deeply into the day-to-day workings and ethics of a business that is rapidly evolving in the age of Facebook and YouTube.

  • Creators

  • Publisher

  • Release date

    October 27, 2009

  • Formats

    • OverDrive Read

      • ISBN: 9780307373113

    • EPUB ebook

      • ISBN: 9780307373113
      • File size: 2659 KB

  • Languages

    • English

  • Reviews

    • Publisher's Weekly

      February 22, 2010
      O'Reilly and Tennant, the ad men team behind the Canadian radio series The Age of Persuasion
      , offer a witty and insightful look at the perpetually evolving advertising industry. With an eye-catching page design, featuring interchanging text formats, dictionary entries, and full-page shaded myth debunkers, the authors keep readers engaged through technical passages with servings of fun factoids on what Clark Gable's lack of an undershirt, Star Wars
      , John Mellencamp, and John McCain have to teach us about advertising. The authors are gifted communicators, and their conversational narrative covers successful advertising tactics, such as how to effectively market to “Yoots” (anyone in that Holy Grail demographic of under age 20), the impact of YouTube, the power of song, and multisensory experience. Appealing and informative, this ragbag of pop culture references, jokes, anecdotes, solid research, and advice will be indispensable to marketers or anyone curious about the power and ubiquity of advertising in modern culture.

Formats

  • OverDrive Read
  • EPUB ebook

subjects

Languages

  • English

Loading