Frame

Frame is a bi-monthly magazine dedicated to the design of interiors and products. It offers a stunning, global selection of shops, hospitality venues, workplaces, exhibitions and residences on more than 224 pages. Well-written articles accompanied by a wealth of high-quality photographs, sketches and drawings make the magazine an indispensable source of inspiration for designers as well as for all those involved in other creative disciplines.

Frame

SUBSTANCE OVER STYLE

MARKET

Fresh ground • In the hands of Senso, seamless flooring has shaken off its industrial beginnings to become a design, lifestyle and sustainability statement.

Into the soundscape • How can our spaces help us live better? That’s a driving question for FRAME and Material Bank, an ultra-efficient sampling service with over 30,000 materials from hundreds of brands. Together, we’re curating products that help designers address this very query. Our first selection comprises acoustic panels and claddings that serve as building blocks for interiors with healthy sound environments.

Ones to Watch

STUDIO DENNIS VANDERBROECK • Aiming to engage audiences on an internal and individual level, Studio Dennis Vanderbroeck conceives monumental and hyper-physical sets that frame fleeting moments

JOAR NANGO • Sámi artist-architect Joar Nango is using his Indigenous background to craft space where people can experience solidarity, something that is often overlooked in a world increasingly characterized by digital-first interaction

WE ARE ONA • Luca Pronzato, the founder of gastronomy collective We Are Ona, believes that pop-up culinary events are mutually beneficial for jumpstarting creativity in the fine dining scene and giving guests experiential souvenirs

MATIÈRE NOIRE • Employing a synaesthetic approach that targets the senses, Matière Noire builds immersive environments that fuse the material and the immaterial

‘All spaces designed for buying should be spaces designed to entertain or give meaning’ • Over the years we’ve reported on the rise of experiential retail – a strategy for encouraging shoppers into physical spaces in the era of online-first shopping. For a long time, it seemed that over-the-top Instagrammable installations were enough. But now, as immersive and experiential retail have become buzzwords, questions are arising about their lack of meaning. How can retailers move beyond pure eye candy? FRAME’s editor at large Tracey Ingram discusses the topic with Marie Stafford – global director of VML Intelligence, which recently released a trend report exploring how brands can respond to consumers’ desire for re-enchantment – and Wendy Saunders, principal of Aim Architecture, who works on cutting-edge experiential stores for the likes of Harmay.

BACK To REALITY • Although modern life is inextricably entwined with the online, real-world experiences are (still) proving their pulling power in everything from shows to stores to schools. Whether extending their reach beyond typical bounds or immersing visitors in an entirely orchestrated environment, the projects in this issue’s Look Book explore different ways to lean into physical experiences.

Insights

Why airports are going green – in one way at least • Contemporary airport designs are countering the stress often associated with air travel while becoming destinations in their own right, introducing human-oriented experiences and biophilic design to this end.

Why luxury fashion houses are stepping up as storytellers • To sustain their relevance in unpredictable times, big names in the fashion world are turning to artistic, theatrical and culture-oriented experiences.

How home swaps for remote workers are reshaping the ‘office’ experience • In the work-from-anywhere era, the home...