Frame

Frame is a bi-monthly magazine dedicated to the design of interiors and products. It offers a stunning, global selection of shops, hospitality venues, workplaces, exhibitions and residences on more than 224 pages. Well-written articles accompanied by a wealth of high-quality photographs, sketches and drawings make the magazine an indispensable source of inspiration for designers as well as for all those involved in other creative disciplines.

Frame

25 YEARS OF FRAME

MAKE EVERY SPACE MATTER

EXPERIENCE • If we had to pick a word that’s defined spatial design in the past decade, ‘experience’ might just be it. It’s a vague term – don’t all interiors offer some kind of experience? – that surged into the spotlight with the rise of the experience economy: the trend of customers prioritizing experiences over products and services. Now, the movement has spread to every conceivable typology and shows no signs of abating. It is, however, adapting.

omni-layered stores • A dual approach to retail has arisen and solidified in the aftermath of the Covid-19 pandemic, as the retail sector converges with adjacent industries – such as hospitality, technology and science – to increase meaningful foot traffic and, hopefully by proxy, higher revenues.

radical runways • How are key players in an industry built on trendsetting staying ahead of the experiential fashion-show game? We take lessons from Saint Laurent, Prada and Balenciaga.

THE BALANCING ACT • A Statement of Form, 1zu33’s exploratory Milan installation for luxury kitchen appliance brand Gaggenau, took visitors on a sensory journey exploring the notion of balance.

haute cuisine • As the experience economy continues to thrive, attention spans reportedly are narrowing and climate consciousness is gaining urgency, innovative restaurants are rethinking the fine-dining experience.

The art of colour

EXPERIENCE TOOLKIT

WELLBEING • Just like the ideals it advertises, the global wellness market continues to thrive. Not only that, but it’s getting broader and more personalized. Wellbeing is moving beyond the mere physical, whether that’s by taking mental and emotional health into account or by utilizing digital tools. As awareness grows of how certain spaces and services impact the mind and body, designers take on a new role as ‘healthcare professionals’.

We’re living longer. Here’s how spatial design can help us live better, too

three views on how science and technology can foster wellbeing at work • Many post-pandemic return-to-work plans are faltering by not recognizing the impact of flexible working on wellbeing and inclusivity. When Apple mandated its employees to work in the office for three days a week from September 2022, a group of staff immediately pushed back with a petition arguing remote working made them ‘happier and more productive’. It’s a high-profile case of corporations failing to treat staff as individuals. Businesses of all types and sizes are learning that personalized working arrangements, rather than blanket policies, have the potential to positively impact workplace wellbeing and diversity.

MATERIAL MOOD • Nature-first products and interiors can have a positive impact on people’s frame of mind – a phenomenon Florim captures with its Nature Mood collection.

How hyper-specific wellness is impacting hospitality settings

WELLBEING TOOLKIT

CO-CREATION • ‘Co’ is arguably the most used prefix across the Frame channels over the past few years. Collaboration and connection are at the core of many recent spatial-design developments: co-working and co-living, for two, while the term ‘co-creation’ has transformed the role of the designer in creative processes from ‘captain’ to (community) consultant. Now, by expanding its collaborative approach across the board, our industry...